THE EUROPEAN GREEN ROOF AND WALL MARKET RESEARCH INITIATIVE

Nature Based Solutions & Green Infrastructure – Quo vadis?

As 75% of European population will live in urban areas developing green infrastructures to make them more resilient to climate change impacts is a huge, long-term investment that needs very strong commitment from policy-makers, public and private investors on city, national and European levels.

There is a growing number of scientific studies that show the measurable benefits and multi-dimensional contributions of greening technologies to solve key challenges in the ongoing urbanisation of Europe. This is one important step to accelerate the diffusion of greening infrastructure.

Another essential part to promote green roofs and walls amongst decision-makers is still missing, – a comprehensive market report strongly supported by the European greening industry that illustrates current market trends and future growth. A valid market report will show the growing importance of the greening sector and will support key decision makers to proceed with their greening strategies.

Comprehensive data and reliable answers to variety of questions!

The NBS Associations in Europe are currently working on the collection of market figures through online surveys.

Companies witch are already in the field of greening infrastructures need to know how the market develops to take according actions. Relieable data is important to form a successful strategy and be one step ahead.

Companies which are considering to develop into the uprising greening infrastructure industry need a basis for decisionmaking.

… need to know how this industry is developing.

  • Are there job opportunities?
  • How well did past fundings end up in development and actual greening projects?
  • Which regulations are useful and which are not?
  • What could we learn from other cities/countries?

The Timeline

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Planned

Planned: Generating and Publishing European Green Roof and Wall Market Report by the Federation of Europes Green Roof and Living Wall Associations (EFB)

Planned

Publishing French Green Market Report by the French Green Roof and Wall Association (ADIVET)

Dec 2021

Published Czech Green Market Report 2021 by the Czech Green Roof and Wall Association (Sekce Zelené střechy)

Dec 2021

Publishing German Green Market Report 2021 by the German Green Infrastructure Association (BUGG)

April 2021

Published the Full Version of the Austrian Green Market Report

  • 100+ pages well-founded branch knowledge
  • Expert interviews
  • Extensive market analyses
  • Excursions to innovation focal points
  • Yellow pages

August 2020

Published Austrian Green Market Report COMPACT by the Austrian Green Infrastructure Association (VfB) and GRÜNSTATTGRAU on behalf of the Federal Ministy of Austria BMK.

Sept 2019

Published German Green Market Report by the German Green Infrastructure Association (BUGG)

June 2019

Developing a Market information service and exchange platform

Feb 2019 – July 2019

Development of tools and methods like

  • questionnaires
  • semantic analysis of articles
  • social media analysis
  • open data analysis
  • statistic approaches

April 2019

Published UK Green Market Report by livingroofs.org

Nov 2018 – Mar 2019

Prototyping and testing different market research approaches

Oct 2018 – Jan 2019

Survey of current practice, future needs and constraints

Keep me on track about the European Market!

Our Initiative

The European Federation of Green Roofs and Walls (EFB) and the Innovation Lab GRÜNSTATTGRAU of Österreichischer Verband für Bauwerksbegrünung set up a mutual market research initiative to generate a comprehensive market report for the greening industry.

An initiative of the
Driven and supported by

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